TitleFresh Eyes CubaIdentity, Photography, Video Editing, Exhibition, Spatial, Installation
In collaboration with Tais Ghelli, Yeun Kim, Karlo Francisco Fuentes, Michael Rosales, Matthew Herrera, Vivyan Zoechling, Nicolas Ramirez, Luisa Betancur, Suyu Ren, Grace Hynes, Ricardo Imperial, Eric Valdez, and Victor Artiga
MentorTracy Shiffman, Nik Hafermaas
DescriptionThis studio’s objective was to allow faculty and students to experience the exceptional ecosystem of innovation and creativity that Cuba presents in this historic moment in time as the diplomatic ties between Cuba and the U.S. are re-established. This is a time of opportunity: there is an opening to trade and commerce and Cuba has become a hotbed for innovation with a drive for entrepreneurship. A key part of the project was a cross-cultural collaboration with the communication design students of the Instituto de Diseño (ISDi), Cuba’s only design school. Faculty guided all of the students in a 4-day workshop that brought together both student groups to learn through sharing their different lived-experiences and perspectives. The workshop was highly experimental and a multi-sensorial, cross-cultural exploration.
This interactive installation invites participants to record their dreams and aspirations for a brighter future and to shed emotional baggage and memories from past experiences of hardship. The temporal sequence of the installation takes participants through a tunnel-like maze that is comprised of a cardboard wishing tree to record their dreams, a room to give and take advice from others, and a space with an open fire to burn secrets from the past. The performative and confessional aspect of the installation harnesses the ambivalence of Cuban youth who are living in a time of profound political, economic and cultural change.
In collaboration with: Patricia Durán Rigali, Maysa Sabater, Tais Kostromina, and Ricardo Imperial
Fresh Eyes Cuba – Exhibition Branding In collaboration with: Ricardo Imperial - Logo identity and Collateral Isaac Ruiz - Exhibition Promotion videos and editing
Setting the tone for the installation, branding elements captured the Cuban essence through imagery, colors and delivery methods that included material re-purposing and analog technology. The hand-set type exhibition logo was created using ArtCenter’s Archetype Press. Each printed invitation contained a unique photo curated from student photographs. The digital invitation was derived from a student video that followed an egg-shaped lemon-colored taxi driving through the streets of Havana. At the installation, lighting was manipulated by inserting cardboard pieces into the overhead fixtures, a technique inspired by Cuban resourcefulness.
Below are teaser trailers shot by Luisa Betancura (Film), and cut and edited for the Fresh Eyes Cuba exhibition. Music by Blood Orange.
The Fresh Eyes Cuba exhibition celebrated the fragile beauty, vibrancy, and ingenuity the students encountered first-hand as they lived and learned in the evolving cultural scene of Havana and reflected the deep immersion and cultural exchange with students from ISDi. The exhibition was conceived as Left Eye/Right Eye reflections, with the Left Eye representing individual projects that brought to life deeply personal moment experienced in Cuba, while Right Eye installations, conceived in teams, depicted unifying observations and experiences that students shared with one another.
'Mirando De Afuera' is an installation done by myself for the Fresh Eyes Cuba exhibition. Below is a short clip of the work in use.