Take FiveUX, Identity
In Collaboration with:Use All Five
During my internship time at Use All Five, I had the opportunity to design the identity for the studios' bi-annual Take Five event, a social gathering of designers, artists and other industry associates. The event for the summer 2017 was based around a 4 step theme – Drink, Breathe, Play, Repeat, the hourglass being the timer for these steps – this theme built upon its environment which was a local Los Angeles bar, and reflected its playfulness through the poster series and interactive game designed for the event.
The interactive game was a simple design made to engage its users to do certain motions using their own devices. The interaction was then reflected on the projected screen in the bar where they can see the 'time grains' bounce, repeat, or 'breathe' on the screen.
Four screens were designed for the interactive game. Each screen represented the four different themes the event was based on. For each screen, the typography and graphic elements reflected live what the theme was every five minutes.